Invest in Athena SmartCities Holdings Limited

Athena SmartCities Holdings Limited (ASC) was incorporated in Wyoming, USA on 2 March 2023. The American based, founding members are Mihaela Alina Aeby, Chui Teen, Kew (Angela), Kah Choon, Hui (Edward) and Daniele Gambero.

ASC is a smart-cities technology solutions provider providing strategic inputs and tools for affordable housing township master-planning, communications and connections, safety and security, social engagement and economic development, sustainable and green living standards and infrastructure.

The company whose headquarters is in San Francisco, USA has identified major strategic growth market opportunities in the Indo-Pacific, Africa and Latin America and Europe. ASC has prioritised South-East Asia, in particular Malaysia and Indonesia, as the current core entry markets calibrating ASC current capabilities and capacities with the target segment’s readiness to adopt ASC solutions.

Raising
USD$ 5 Million

Five million Athena SmartCities Holdings Limited (ASC) shares to be placed out at US$1 per share, minimum lot of US$500 each.

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ASC Website
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The world population is rapidly shifting towards urban areas, with an additional 90 million people projected to move to cities in Southeast Asia alone.

This shift is leading to a range of pain points that need to be addressed to create liveable and sustainable urban environments.

What Problems Are We Solving:

(1) Overcrowding – As urban populations continue to grow, overcrowding becomes a major concern. This can lead to increased competition for resources, reduced quality of life, and greater strain on infrastructure and services.

(2) Lack of affordable housing – With increasing urbanization, there is a growing need for affordable housing options. However, the high cost of living in cities can make it difficult for low-income households to access adequate housing.

(3) Safety issues – As urban populations grow, safety concerns become more pressing. This can include issues such as crime, traffic accidents, and natural disasters.

(4) Traffic congestion – As urban populations grow, traffic congestion becomes a major concern. This can lead to increased travel times, reduced productivity, and increased pollution.

(5) Insufficient infrastructure and technology – In many urban areas, infrastructure and technology may not be sufficient to meet the needs of a growing population. This can lead to a lack of access to essential services such as healthcare, education, and public transportation.

(6) Environmental degradation – Urbanization can have a significant impact on the environment, including issues such as air pollution, water pollution, and deforestation. As urban populations grow, it becomes increasingly important to address these environmental concerns.

(7) Proper township planning needed – As cities continue to grow, proper planning becomes increasingly important. This includes issues such as zoning, land use, and transportation planning, to create liveable and sustainable urban environments. Without proper planning, urban areas can become chaotic and difficult to navigate, leading to a reduced quality of life for residents.

ASC smart-cities solution is designed to comprehensively address the pain points associated with urbanization.

The company offers a range of tools and technologies that have been specifically tailored to meet the needs of modern, rapidly growing cities. These intangible assets are held, owned, and controlled by the company, and have been designed and developed internally. The company has leveraged its expertise and experience in urban planning, technology, and sustainability to create these assets.

To begin with, our SmartESG™ system enables effective township planning, even in challenging environments. This includes Flood monitoring and real time warning, Flood Simulation, Reserved Land, Land Assessment, Landslide detection and other factors that can make planning difficult. ASC system ensures that townships are designed with building safer townships in mind.

We also offer a Digital Twin solution, which allows stakeholders to visualize township planning and identify potential issues before construction begins or for the existing townships to monitor real-time situations about the city or township.

ASC also has a Costing Management System helps to ensure that constructions and infrastructure are completed on time and within budget, while also optimizing the allocation of resources.

To address the challenge of affordable housing, we have developed a unique Affordable Housing Model that transforms houses into an integrated series of services, uplifting the value of inclusive community and aiming to resolve urban poverty ahead of affordable housing.

Our Smart Community Communication Platform promotes effective communication between residents and the government, promoting greater civic engagement and transparency. We offer a Big Data backend platform that provides government agencies with real-time data insights, allowing for effective decision-making and resource allocation.

We also promote the use of Regenerative Energy Sources to promote sustainability and reduce the carbon footprint of urban areas. Our Smart Agriculture within urban areas promotes sustainable food production and helps to mitigate food security concerns.

ASC Digital Infrastructure provides powerful connectivity throughout the city, enhancing the accessibility of essential services and improving overall quality of life. We also promote green building practices, as well as property and facility management, to ensure the longevity and sustainability of the urban environment.

By 2030, though, there will be an estimated growth of Southeast Asian urban population of 120 million generating a demand for 6,000 new townships at 5,000 residential properties each.

Based on an estimated spending of $50 per person per year in various smart services, the potential market size for smart city solutions for townships in Southeast Asia alone is estimated to be around $15 billion per year as at 2023 and expected to increase to $21 billion by 2030. 

Besides the retrofitting of smart cities technologies in previously developed and upcoming townships, another important driver for the further expansion of smartcities is the widespread implementation of these technologies at urban level. 

It is hard to estimate a precise market size for this further expansion but, based on Athena SmartCities studies, experience and estimate, in the next 10 years municipalities throughout Southeast Asia will roughly invest $1 million per urbanised square kilometer. 

As at 2023 the Southeast Asian developed urban area of the 10 biggest cities, as per table attached below, is 15,902 sq. km. which results in a very conservative estimate of $16 billion.

The above conservative estimates represent a significant market opportunity for investors, as the demand for smart city solutions continues to grow thanks to the rapid urbanization of the region. 

As more people move into cities and townships, the need for effective, sustainable urban planning and infrastructure will only continue to increase. By investing in smart city solutions, we have the opportunity to help meet this demand and create lasting value for both investors and local communities.

Our Leadership team has been appointed as a policy consultant for housing development issues by the local government and has developed a strong reputation in the industry due to their vast experience in solving housing and township issues in the region. Our target customers include private township developers, national or local governments responsible for urban planning and development, councils managing specific geographic areas, state housing ministries responsible for housing policies and programs, and property management agencies providing services to residential or commercial property owners.

ASC's Financial Targets

To meet our ASC growth target, we plan to secure the following: 

  • 1 client in 2023
  • 3 clients in 2024 
  • 6 clients in 2025
  • Each client is expected to generate an estimated net profit after tax of $10.2 million.

It is important to note that while the global growth CAGR baseline is 24%, the rapid growth rate in the SEA region presents us with a higher growth rate projection for the next three years. As a leading industry player, we are well-positioned to leverage this advantage while others are yet to catch up with us.

ASC’s Repeats, Persistency, and Consistency

We are focused on building strong relationships with all our customers and delivering sustained value over the long-term. Here is an overview of our repeats, persistency, and consistency of purchases:

Our Smart City Solution is unique in the market because we provide a consolidated backbone for a Smart City, as opposed to solutions that focus on individual verticals. Our backbone has the ability to learn, analyse, and improve by utilizing data collected from various sources, enabling digital transformation in the right way.

This uniqueness in our approach means that our solutions cannot be easily replicated by competitors, resulting in strong repeat business opportunities. Our clients, including township developers, governments, councils, state housing ministries, and property management agencies, have multiple townships and cities to build and rebuild, creating a long-term demand for our services.

  • Our highly scalable platform makes it easy for partners to integrate and adapt to our solutions, further promoting consistency and repeat business.
  • Our solutions are designed to be involved in users’ daily lives, resulting in high retention rates and ongoing demand for our services.
  • We have highly differentiated revenue streams that spread costs and reduce payment perception, helping to promote consistency and predictability in revenue generation.

Together, these above factors will contribute to a strong and sustainable business model that is characterized by high levels of repeat business and ongoing customer engagement. 

We will stay focused on delivering value to our customers and promoting ongoing innovation and improvement, we believe we can continue to build strong relationships with key stakeholders and achieve sustained success in the smart city market.

Cross-selling and Upselling our offerings:

We will continue to seek to expand our revenue streams and drive growth and profitability for our business. Here is an overview of our cross-selling and upselling opportunities:

  • We have a wide range of options for cross-selling, including finance, insurance, rewards programs, property sales, e-commerce, and service providers. By leveraging our existing customer relationships and building strong partnerships with key stakeholders, we can expand our revenue streams and drive growth and profitability over the long-term.
  • In addition to our core platform implementation services, we have a unique revenue model that allows each new community to contribute with different streams of revenues based on transacted value. By creating a community-commerce super app that is linked to all other communities in the same area, we can unlock new opportunities for cross-selling and upselling, creating new revenue streams and driving growth and profitability over time.
  • Together, these cross-selling and upselling opportunities enable us to penetrate customer-relationships and expand our customer base and generate new sources of revenue, helping to increase our profitability and drive long-term growth. By staying focused on delivering value to our customers and promoting ongoing innovation and improvement, we believe we can continue to build strong relationships with key stakeholders and achieve sustained success in the smart city market.

As an experienced smart cities technology provider, ASC's have several key unfair advantages that set us apart from competitors in the market:

Techonology Advantage: Our company has a strong focus on developing and owning Intellectual Property products, including our Smart Community Platform and SmartESG Platform – Extreme Climate Assessment, which have applications in AI, AIoT, Digital Twins, Big Data, Blockchain, and Machine Learning. Our unique patented technologies in these areas give us a significant technological advantage over competitors in the market, enabling us to deliver innovative and effective solutions to our customers and stakeholders in a short period of time.

In addition, we have signed partnerships with companies that have their own patented technologies in areas such as Digital Twins and AI, further enhancing our ability to deliver cutting-edge solutions to our clients. These technological advantages are a key differentiator for our company and position us as a leader in the development and deployment of Smart City solutions.

Brand Advantage: ASC has established a robust and recognizable brand identity in the market through our active participation in SmartCities, bidding on projects in SE Asia, as well as our involvement in key SmartCities shows and conferences starting with a global roadshow. This commitment to outreach and engagement is reflected in our trademark logo, which embodies our values of quality, innovation, and sustainability.

Our brand is highly respected by our customers and partners, and is recognized as a hallmark of excellence in the Smart City industry. Through our unwavering dedication to delivering innovative and effective solutions to the challenges facing modern cities, we have built a strong reputation that is synonymous with trust, reliability, and expertise.

We believe that our brand identity is a critical asset in our ongoing success, and we are committed to maintaining its integrity through continued investment in our people, our technology, and our relationships with our customers and partners.

System Advantage:

We have developed a comprehensive platform that covers various touchpoints, including web, mobile app, kiosk, IoT devices, and more. This enables us to deliver solutions and systems to different user categories, including citizens, business operators, managements, and governments. Our AI and Big Data backbone enables us to analyse cities and township behaviour, providing users with the best possible information to improve their lifestyle while living in smart cities. 

Our platform includes proprietary solutions and systems such as:

  • myLivin’ Smart Community Platform
  • myLivin’ Financial full suite Accounting System
  • Athena Digital Twin solution
  • Athena SmartESG 
  • Athena AHOME platform
  • AthenaCore Smart City backbone system.

Our comprehensive suite of Smart City solutions is unparalleled in the market. We are committed to continuing to invest in our technology, people, and relationships with our customers and partners to remain at the forefront of the Smart City industry.

We focus on effective cost controls for the company and here are some key elements of our approach:

1. Our company utilizes an asset-light strategy

To keep operating costs low and maximize profitability. We minimize capital expenditures and focus on delivering value through our technology and services, allowing us to remain efficient and cost-effective. While we provide hardware products for a one-stop solution, we do not engage in wholesale or retail and only order stocks on a project basis. By using a just-in-time supply chain strategy, we minimize costs and reduce idle stocks, allowing us to offer high-quality solutions to our clients efficiently and cost-effectively.

A. On delivering efficiency:

  • Our key advantages of our solutions are that they enable us to reduce unused capacity in the Smart City environment. By analysing data collected from various sources, our platform can identify areas of inefficiency and provide targeted solutions to optimize resource utilization. For example, we can use real-time traffic data to optimize traffic flow in a city, reducing congestion and idle time, and minimizing energy consumption.
  • Through the use of our solutions, we are also able to achieve shorter cycle times, which further improves cost efficiency and enhances our ability to deliver value to our customers. By minimizing the time required to complete a given task, we are able to allocate resources more efficiently, reduce operating costs, and ultimately provide a better service to our customers.
  • Our approach is highly effective in the Smart City market, where efficiency and optimization are critical to success. By utilizing our technology and expertise, we are able to provide our clients with highly efficient and effective solutions that are tailored to their specific needs, driving growth and profitability for both us and our customers.

B. On Value Creation:

  • Lower Operating Costs: Our focus on efficiency and effective costing enables us to keep our operating costs low, delivering value to our customers.
  • Lower Cost of Service: Our just-in-time supply chain strategy allows us to minimize our cost of services, delivering value to our customers effectively as explained in earlier points
  • No Depreciation, Interests, Amortization: Our software-based model allows us to eliminate depreciation, interests, and amortization costs that are typically associated with hardware-based solutions, maximizing our profitability and delivering value to our customers.

Together, these above strategies enable us to focus on effective costing and maximize the value that we deliver to our customers and stakeholders. By staying focused on innovation, efficiency, and value creation, we believe we can continue to drive strong growth and profitability for our business over the long-term.

Projected Capital Return

Our ambition is to solve the problem of slow implementation of Smart City projects. To achieve this, we are raising funds to build a unique, easy-to-adapt Smart City backbone that can be replicated more easily. By building this backbone, we aim to deliver our first few projects at a faster speed.

All funds raised will be used to support ASC’s business development and fulfil sales orders. We will not use the funds for capital expenditures, and ASC has no debts. This approach allows us to remain focused on delivering high-quality solutions to our customers, while also growing our business in a sustainable and responsible way.

A. Being Cash Flow Positive:

B. Cash Out For Investors – Financial Summary

C. How will we be using the Capital Raise?

Management Team

Frequently Ask Questions

1. What is smart city?

A smart city is a city that uses digital technology to collect and analyze data from and about people and infrastructure. The data is used to improve efficiency and quality of life for citizens. A smart city may use sensors, video cameras, social media, and other inputs to provide feedback and automation for various services. A smart city aims to optimize the use of limited resources and reduce environmental impact.

2. How fast is smart-city development growing?

The demand for smart city solutions continues to grow with the rapid urbanization of Southeast Asia. As more people move into cities and townships, the need for effective, sustainable urban planning and infrastructure will only continue to increase. By investing in smart city solutions, ASC has the opportunity to help meet this demand and create lasting value for both investors and local communities.

Smart city solutions investors should be aware of the potential market size to evaluate their investment returns. Southeast Asia has approximately 15,000 townships, each with a population of around 20,000 people, which represents a significant market opportunity.

3. How will ASC work with local governments to implement their solutions?

ASC’s Smart Community Communication Platform promotes effective communication between residents and the government, promoting greater civic engagement and transparency. They offer a Big Data backend platform that provides government agencies with real-time data insights, allowing for effective decision making and resource allocation.

ASC has already established partnerships with several government bodies, including Sarawak State in Malaysia, and are currently in negotiations with the housing ministries of Selangor and Johor, as well as representatives from South Africa and the Czech Republic. These prospective partnerships reflect their commitment to building strong relationships with governments and other key stakeholders in the smart city market.

4. Are there any competitors in the smart city industry and if so, how is ASC better than them?

Technology advantage: ASC has a strong focus on developing and owning Intellectual Property products, including their Smart Community Platform and SmartESG Platform, which have applications in AI, AIoT, Digital Twins, Big Data, Blockchain, and Machine Learning. The unique patented technologies in these areas give them a significant technological advantage over competitors in the market, enabling ASC to deliver innovative and effective solutions to their customers and stakeholders in a short period of time. In addition, ASC has signed partnerships with companies that have their own patented technologies in areas such as Digital Twins and AI, further enhancing their ability to deliver cutting-edge solutions to their clients. These technological advantages are a key differentiator for ASC and position them as a leader in the development and deployment of Smart City solutions.

Brand Advantage: ASC has established a robust and recognizable brand identity in the market through their active participation in SmartCities, bidding on projects in SE Asia, as well as their involvement in key SmartCities shows and conferences starting with a global roadshow. This commitment to outreach and engagement is reflected in their trademark logo, which embodies their values of quality, innovation, and sustainability. ASC’s brand is highly respected by their customers and partners, and is recognized as a hallmark of excellence in the Smart City industry. Through their unwavering dedication to delivering innovative and effective solutions to the challenges facing modern cities, ASC has built a strong reputation that is synonymous with trust, reliability, and expertise.

System Advantage: ASC has developed a comprehensive platform that covers various touchpoints, including web, mobile app, kiosk, IoT devices, and more. This enables them to deliver solutions and systems to different user categories, including citizens, business operators, managements, and governments. Their AI and Big Data backbone enables them to analyze cities and township behavior, providing users with the best possible information to improve their lifestyle while living in smart cities.

5. What unfair advantages does ASC have?

Strong Policy and Government Connections: ASC’s core team members are influential thought-leaders in smart city policy making and urban planning.This gives them unique insights into the needs and priorities of urban planners and decision-makers, and that helps to secure recognition and support for ASC.

Innovative Affordable Housing Solution: ASC has developed a highly innovative and effective platform for addressing affordable housing challenges. This platform is based on a deep understanding of the needs and challenges of modern urban environments, and delivers long-term value to communities and stakeholders. Many industry leaders recognise ASC expertise in this area.

Expertise and Experience: ASC’s core team members are recognized global opinion leaders in the smart city industry, with deep expertise and experience in developing and delivering innovative solutions. This gives them a strong competitive advantage when it comes to securing new business and building long-term relationships with key stakeholders.

ESG Certification: ASC is an ESG certified consultant and assessor, providing unique insights and expertise in the growing field of sustainable and responsible investing. This gives them a strong competitive advantage when it comes to working with investors and other key stakeholders who are increasingly focused on ESG considerations.

Zero Cost and Transparent Profit Sharing: Once implemented, ASC solutions will be there forever at zero cost for the authorities. This means that they can build strong, long term relationships with their customers and stakeholders, while also promoting transparency and accountability in their business practices. ASC is also open to transparent profit sharing models in the community-commerce super app business with either the community, developer, or authority, further promoting sustainable and equitable growth.

6. What type of target customers does ASC plan on working with in order to implement their technology into smart cities?

ASC’s target customers include private township developers, national or local governments responsible for urban planning and development, councils managing specific geographic areas, state housing ministries responsible for housing policies and programs, and property management agencies providing services to residential or commercial property owners.

7. How effective are ASC’s solutions to the development of smart cities?

ASC’s key advantages of their solutions are that they enable them to reduce unused capacity in the Smart City environment. By analyzing data collected from various sources, ASC’s platform can identify areas of inefficiency and provide targeted solutions to optimize resource utilization. For example, they can use real-time traffic data to optimize traffic flow in a city, reducing congestion and idle time, and minimizing energy consumption.

Through the use of the solutions detailed above, ASC is also able to achieve shorter cycle times, which further improves cost efficiency and enhances their ability to deliver value to their customers. By minimizing the time required to complete a given task, ASC is able to allocate resources more efficiently, reduce operating costs, and ultimately provide a better service to their customers.

This approach is highly effective in the Smart City market, where efficiency and optimization are critical to success. By utilizing ASC’s technology and expertise, they are able to provide clients with highly efficient and effective solutions that are tailored to their specific needs, driving growth and profitability for both ASC and customers.

8. What pain points are ASC aiming to resolve?

Overcrowding: As urban populations continue to grow, overcrowding becomes a major concern. This can lead to increased competition for resources, reduced quality of life, and greater strain on infrastructure and services.

Lack of affordable housing: With increasing urbanization, there is a growing need for affordable housing options. However, the high cost of living in cities can make it difficult for low-income households to access adequate housing.

Safety issues: As urban populations grow, safety concerns become more pressing. This can include issues such as crime, traffic accidents, and natural disasters.

Traffic congestion: As urban populations grow, traffic congestion becomes a major concern. This can lead to increased travel times, reduced productivity, and increased pollution.

Insufficient infrastructure and technology: In many urban areas, infrastructure and technology may not be sufficient to meet the needs of a growing population. This can lead to a lack of access to essential services such as healthcare, education, and public transportation.

Environmental degradation: Urbanization can have a significant impact on the environment, including issues such as air pollution, water pollution, and deforestation. As urban populations grow, it becomes increasingly important to address these environmental concerns.

Proper township planning needed: As cities continue to grow, proper planning becomes increasingly important. This includes issues such as zoning, land use, and transportation planning, to create liveable and sustainable urban environments. Without proper planning, urban areas can become chaotic and difficult to navigate, leading to a reduced quality of life for residents.

9. What are ASC’s smart cities solutions?

(1) To begin with, the Athena SmartESG system enables effective township planning, even in challenging environments. This includes Flood monitoring and real time warning, Flood Simulation, Reserved Land, Land Assessment, Landslide detection and other factors that can make planning difficult. ASC system ensures that townships are designed with building safer townships in mind.

(2) ASC also offers a Digital Twin solution, which allows stakeholders to visualize township planning and identify potential issues before construction begins or for the existing townships to monitor real-time situations about the city or township.

(3) ASC also has a Costing Management System that helps to ensure that constructions and infrastructure are completed on time and within budget, while also optimizing the allocation of resources.

(4) To address the challenge of affordable housing, ASC has developed a unique Affordable Housing Model that transforms houses into an integrated series of services, uplifting the value of inclusive community and aiming to resolve urban poverty ahead of affordable housing.

(5) ASC Digital Infrastructure provides powerful connectivity throughout the city, enhancing the accessibility of essential services and improving overall quality of life. They also promote green building practices, as well as property and facility management, to ensure the longevity and sustainability of the urban environment.

(6) To enhance public safety, ASC has developed a Smart AI Safety Monitoring System that utilizes advanced AI technology to monitor and detect potential safety issues. The Urban Transportation System helps to reduce traffic congestion and increase access to public transportation, further improving the mobility and quality of life for residents.

(7) The Smart Community Communication Platform promotes effective communication between residents and the government, promoting greater civic engagement and transparency. ASC offers a Big Data backend platform that provides government agencies with real-time data insights, allowing for effective decision making and resource allocation.

(8) ASC also promotes the use of Regenerative Energy Sources to promote sustainability and reduce the carbon footprint of urban areas. Smart Agriculture within urban areas promotes sustainable food production and helps to mitigate food security concerns.

(9) Finally, the self-sustainable share economy platform promotes Resource Sharing System among residents, further promoting sustainability and building stronger, more connected communities. With their comprehensive smart city solution, ASC is committed to creating liveable and sustainable urban environments for generations to come.

10. How do ASC’s solutions address ESG issues?

(1) GHG (Greenhouses Gas) emissions: The adoption of technologies and life styles must be planned and instituted to reduce and remove GHG emissions with effective designs in energy-efficient buildings, communications and transportations, active life-styles, energy harnessing and conservation habits, sensing and calibration tools to cut down energy consumptions.

(2) Dignity: Every human-being should live and die in dignity. Social engagement and mutual caring can be enhanced and practiced by residents through humane urban planning and strategy that encourage and allow people to care and communicate with each other. The current design of “silo” and single units of dwelling methods must be modified to allow for social engagement and mutual help and care. Smart-cities living must be human-centric living.

(3) Safety & Security: Blocked closed-circuit monitors, malfunctioning street and corridor lights, blind-spots and dark corners, sky-eye shelters and ghettos cannot be tolerated in any smart, safe and sound living city. Crime detection and prevention systems that are effective and fully integrated to alert civic citizens and policing responders must be installed and implemented.

(4) Commuting and transportation: The waste and duplication in energies and efforts due to poor commuting and transportation planning and deployment cause unnecessary burn of CO2 and human efforts. Intelligent and integrated transportation hubs and spokes are much needed to help people travel with ease, comfort and quickly without burning a hole in the pocket and mother earth.

(5) Mobility Friendly: Accessibility and safety are key designs to meet the mobility needs of people who are old, handicapped or disabled. The design for ease of movement and safety are paramount for an inclusive society. Emergency response systems linking to healthcare and first-aid responders are core systems for a caring community.

(6) Economic Development: Smart-cities sustainability must not neglect the inclusion of economic development – that is creating jobs that allow people to earn respect and incomes to enjoy a decent standard of living. The occupancy distribution and load planning must commensurate with the economic and social harmony of any smart-city. The dichotomy and demarcation of the rich and poor must be avoided in modern and wholesome new estates.

(7) Resource Savings: Smart-city designs call for savings in the use of resources such as energy and water through smart use of recycled materials, energy saving processes, frugal lifestyles such as reduction, recycle or reuse habits. The infrastructural design must allow for such new habits and structures & systems built to mold and solidify human behavior to be really green.

(8) Enriching Environment: Many cities are like concrete cities and it is so hard to breathe and release the tension in such an environment. The sacrifice of the natural habitat of trees, parks, shrubs gave way to inhuman living conditions in pigeon-like holes. Modern cities must not compromise the basic human entitlement of living in a green Eden garden. To make humans smart and effective, they need to live in an environment that is enriching and enjoyable.

11. What experience and expertise do ASC’s team members have?

Mihaela Alina Aeby – Chief Executive Officer

Alina works out of San Francisco, USA is a Global Advisor with expertise in Real Estate, Proptech, and Economic Development, Alina’s focus is on consultancy and brokerage in these sectors, with a particular interest in addressing socio-economic issues. Her goal is to identify and create partnerships that can improve efficiency, productivity, crowdfunding, shared and democratized investment practices, home ownership affordability, urban planning, quality of life, preservation, repurposing, technology, and sustainability.

Dr. Daniele Gambero – Group Chief Business Officer

Dr Daniele Gambero, Propenomist, connects economic, demographic and wealth distribution data towards predictive analysis of sustainable and regenerative property development growth. Daniele is the co-founder and CEO of REI Group and start-up Propenomy.com, he is also a mentor and a serial entrepreneur and investor in tech start-ups. He is the President of the Malaysia PropTech Association and a certified SDG and ESG consultant by GPM besides being one of the PropTech For Good ambassadors, a start-ups mentor and regular judge in pitching competitions. Strategic Consultant for Affordable Homes Total Solution engaged by Housing Development Corporation (Sarawak, Malaysia, Housing Ministry).

Chui Teen, Kew (Angela) – Group Chief Strategy Officer

Ms Angela Kew is a software solution expert with a passion for digitalization and automation. She has built a series of software solutions that have transformed business operations into efficient and streamlined digital processes

Kah Choon, Hui (Edward) – Group Chief Technology Officer

Edward is the owner of a company providing professional services in Digital Infrastructure, Extra Low Voltage, and Information & Communication Technologies. Over the years, Edward’s company has served more than 100 satisfied clients, including listed companies and large corporations across the globe.

Shoum Kien, Liew – Group Chief Finance Officer

Shoum Kien Liew, a seasoned Chartered Accountant with over 30 years of experience in finance. Throughout her career, she has gained extensive knowledge and expertise in finance, beginning her career as an Auditor and moving on to become an Accountant for multiple corporations.

Hong Seng, Lee – Independent Director

Hong Seng Lee is an experienced e-commerce entrepreneur who has made a name for himself in the competitive world of online retail. As the co-founder and CEO of a top e-retailer in the USA, he has successfully established his company as a tier one vendor on major online marketplaces like Amazon.com, Walmart.com, and Homedepot.com. With over fifteen years of experience in the e-commerce industry, Hong Seng has developed a deep understanding of how to effectively sell products online in the USA.

12. What is the market size and annual growth?

Based on an estimated spending of $1 million per township per year, the potential market size for smart city solutions in Southeast Asia alone is estimated to be around $124 billion per year.

ASC’s annual growth target is a CAGR of 24.12% over the forecast period of 2021-2030. This reflects their confidence in the potential of the smart city market, as well as their ability to deliver innovative solutions that meet the needs of their customers. They are committed to staying ahead of the curve in terms of technology and best practices, and to leveraging their own and their collaborators’ expertise and experience to drive growth and value for their stakeholders.

13. How does ASC plan on expanding into the serviceable obtainable market as well as the serviceable addressable market?

The serviceable addressable market is 160 million people and the serviceable obtainable market is 30 million people. ASC plans on working with township developers, governments, councils, state housing ministry, and property management agencies to apply ASC’s solutions for the serviceable obtainable market first and then expand onward to the serviceable addressable market.

14. Who do I contact about investing and where can I find more information about the company?

Tresor Leo, IR Executive

tresorleo@athenasmartcities.com

+1 (415) 639 6212

ir.athenasmartcities.com

15. How much can I invest?

Minimum US$500 for 500 shares; $1 per share

16. What am I receiving for my investment? (equity or debt)

Common stock

17. What is the dividend payout policy?

As the company grows and generates profits, investors can expect to receive regular dividend payments, providing them with ongoing returns on their investment. This dividend payment system offers a steady source of income for investors, making ASC a compelling investment opportunity for those seeking both short-term and long-term returns.

18. How will an investor’s money be used to make ASC better and more profitable?

ASC is raising funds to build a unique, easy-to-adapt Smart City backbone that can be replicated more easily. By building this backbone, ASC aims to deliver their first few projects at a faster speed. All funds raised will be used to support ASC’s business development and fulfill sales orders. This approach allows ASC to remain focused on delivering high-quality solutions to their customers, while also growing their business in a sustainable and responsible way.

19. How often will an investor be informed about ASC’s operations?

ASC will provide corporate updates every quarter.

20. What are investors expected to gain?

ASC plans on increasing the share price by $4 each fiscal year. The company also plans to pursue an IPO on a North American bourse in the next 24 months, with a qualified listing share price of at least US $5.

21. What will happen if ASC’s fundraising goal is not met?

ASC is confident that this placement will be fully subscribed and will operate the business as planned even with a lower subscription rate for this placement of shares.

22. What is ASC’s exit goal and expected time frame for this fundraiser?

ASC’s fundraising goal is to raise USD$5 million in 2023.

23. What is ASC’s projected profitability?

ASC aims to achieve a target gross margin of 60% by effectively managing operating costs. The company strives to keep operating costs at 10% of revenue since ASC is a technology provider that develops and owns intellectual property products, providing unfair advantages to lower operating costs. As a result, ASC projects a net profit after tax of 42.5%.

24. What evidence and research does ASC have to show their business will be profitable?

It is important to note that while the global growth CAGR baseline is 24%, the rapid growth rate in the SEA region presents ASC with a higher growth rate projection for the next three years. As a leading industry player, ASC is well-positioned to leverage this advantage while others are yet to catch up.

25. How does ASC stay cash flow positive?

ASC has multiple revenue streams that bring in positive cash flow:

26. What are ASC’s expenses and individual project costs?

Every project incurs technology costs of buying tools, partners’ technologies, POC devices, etc. Development manpower as well as admin fees and other overhead expenses are additional costs.

27. How does ASC effectively control costs?

ASC controls costs by utilizing an asset-light strategy: To keep operating costs low and maximize profitability, ASC minimizes capital expenditures and focuses on delivering value through their technology and services, allowing them to remain efficient and cost-effective. While ASC provides hardware products for a one-stop solution, they do not engage in wholesale or retail and only order stocks on a project basis. By using a just-in-time supply chain strategy, ASC minimizes costs and reduces idle stocks, allowing them to offer high-quality solutions to their clients efficiently and cost-effectively.